This was the perfect opportunity to apply our Bedrock
process. Here, we examined FoodSync’s origins as a social enterprise and how the brand’s philosophy has informed its development.
FoodSync has four main areas of focus: economy, health, environmental and social. One of our tasks was to explore how these related to each other and to the whole brand.
By looking at these relationships we could create a brand narrative for FoodSync, reflecting its purpose and values.
The outcome of Bedrock was the creation of a brand manifesto for FoodSync. This captures the brand purpose, setting out objectives in a clear tone of voice.
The legacy of Bedrock is that it provides a touchstone and resource for future brand development.
FoodSync has since created two distinct arms for its brand, for commercial and charity-focused work. The brand manifesto has also provided a useful springboard for recruitment and marketing.