Bedrock is Partisan’s process for helping brands develop their brand purpose, to structure them for growth. With FoodSync, we examined the business’s origins as a social enterprise, and the thinking that has driven its development.
We looked at the four pillars of its work – economy, health, environment, social – and how these related to each other and to the core brand. The Bedrock process analysed and assessed FoodSync’s brand values, its tone of voice and its brand purpose.
The culmination of this work was creating a brand manifesto for FoodSync, which would articulate its brand purpose clearly, express this in a consistent tone of voice and set out the brand’s central objectives.