The visual language we used consisted of hand-drawn custom hieroglyphs that would work as information symbols. These integral brand components played on the idea of the tribe and a codified set of communications.
We supported this visual language with typography, colours and imagery that framed the music-based content and other information with an environmental theme that evoked the rain forest.
This framing is both theme-specific and adaptable. One Million Trees has been applying the branding to different festivals and the musicians attending them.