Define’s founding partners had returned to the UK after working in Denmark. This was where they wanted to launch their own practice.
Our task was to explore their brand purpose and give them the foundations on which they could build and grow their brand. The outcome would be a brand manifesto for Define.
To do this, we explored the personal motivations of the founders and their aspirations for building the brand.
We looked at their empathic approach to designing buildings and how this had given them clarity and direction as a practice that put people first.
From our research and investigations, we put together a brand manifesto that highlighted the importance of designing buildings that would meet the practical and emotional needs of end-users.