This provided the perfect opportunity for us to apply our branding methodology, working closely with the Midollo team.
The first stage of this involved our Bedrock
approach to defining brand purpose.
By asking the Midollo team the right questions and exploring the brand inside out, we could build a detailed picture of the business, its values and its purpose.
Our diligent research fed into the brand manifesto we created for Midollo. This document clarified the brand’s values and purpose, acting as a valuable reference point for ongoing brand development.