Trees music festival
Brand evolution: How trees stays true to it's roots
2000trees is a music festival that has built a considerable reputation and following. Since its start in 2007, it has gone on to become a mainstay of the festival circuit. At the same time the 2000trees brand has remained closely connected to its audience and its core values.
The festival, normally held each July in Cheltenham, is small by comparison with bigger industry names, attracting around 15,000 people. Its character is celebratory and intimate, but also outwardly-directed, to wider concerns. 2000trees underpins its festival activities with environmental action, and has formed a tight bond with its followers.
Partisan has developed the 2000trees branding, enabling the festival to grow its identity without losing sight of its core values and character.
The connection 2000trees has with its followers has helped to drive our brand strategy. As a result, We’ve been able to create a more confident identity for the brand, reflecting how people relate to it, and the values that attracted them to it in the first place.