To do this, we consulted closely with the team at JDA, gathering viewpoints about the practice’s culture and the type of clients it worked with.
We discovered that the brand had potentially powerful messages concerning its place in a wider context.
Therefore, in rebranding JDA, a key differentiating factor was how the practice saw its work fitting in with broader cultural and economic issues.
The brand catalyst we identified for this was:
What should architects talk about?
This was a major focus of the brand manifesto we put together for JDA, along with a new website design and fresh content.