To a large extent, this is about communicating your mission and purpose to others.
This doesn’t have to turn you into some sort of guru. It’s not about pure ego. But it is about making your voice heard, and doing this in a way that is consistent.
Do you use LinkedIn? If so, how do you use it? If you’re restricting yourself to a few likes, or pushing out standard sales and marketing blurb, then you’re missing a valuable opportunity. Social media is social for a reason. It’s about people. Its overall focus is business, but it’s people-led.
So, consider your content. What can you post that will help shape other users’ perceptions of you? Don’t narrow your field so much that you only think in terms of your marketability. Instead, consider a more holistic approach. How can your social media activity create an impression that intrigues, that makes people want to find out more?